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Aull, Manfred - B2B - or not to be?, ebook

B2B - or not to be?

Aull, Manfred


Table of contents
1. Passende Zielkunden – So ermitteln Sie Ihre Geschäftsmöglichkeiten effizient
Manfred Aull
2. Überzeugende Telefonakquise – So kriegen Sie den Termin
Manfred Aull
3. An Zielkunden andocken – So kommen Sie…

Leake, William - Complete B2B Online Marketing, ebook

Complete B2B Online Marketing

Leake, William


Learn to take full advantage of search and social media for B2B marketing
Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are

DeMaio, Harry B. - B2B and Beyond: New Business Models Built on Trust, ebook

B2B and Beyond: New Business Models Built on Trust

DeMaio, Harry B.


A groundbreaking guide to forging trusting, mutually beneficial B2B relationships
Companies that have entered into B2B alliances may simultaneously be one and another's customers, suppliers, allies, and competitors. But in today's turbo-charged e-environment, how do companies take

Kotler, Philip - B2B Brand Management, ebook

B2B Brand Management

Kotler, Philip


Table of contents
1. Being Known or Being One of Many
2. To Brand or Not to Brand
3. B2B Branding Dimensions
4. Acceleration Through Branding
5. Success Stories of B2B Branding
6. Beware of Branding Pitfalls
7. Future Perspective
Printing: not available
Clipboard copying:

Brooks, Margaret - Developing B2B Social Communities, ebook

Developing B2B Social Communities

Brooks, Margaret


Table of contents
1. The Human Need to Connect
Margaret Brooks, J. J. Lovett, Sam Creek
2. Community as the Centerpiece for Customer Engagement
Margaret Brooks, J. J. Lovett, Sam Creek
3. Community Models
Margaret Brooks, J. J. Lovett, Sam Creek
4. Life Cycle and Maturity Models for Online Communities