This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions…
…Facial Expressions to Evaluate Advertising: A Laboratory versus Living Room Study
Jose Manuel Ausin, Jaime Guixeres, Enrique Bigné, Mariano Alcañiz
10. High and Light, Dark and Heavy? Using Metaphoric Associations to Affect Perceptions of the Nutritional…
…Brand Communication in Flemish Higher Education: A Comparison Between Types of Institutions
5. Using a Mixed Methods Approach to Examine the (Re)Imaging of Higher Education Institutions in the Western Balkans
…Discussion on Occupation Moral Education in Higher Vocational Colleges
12. Dynamic Analysis and System Design Based on Diluted Asymmetric Discrete-Time Hopfield Network
Li Tu, Chi Zhang
13. Evaluation Method on the Scientific Research of Local…
…Featuring 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers…
…In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children’s consumption within a broader analysis of social relationships, for example within the family…
…The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers…
Taking a global and interdisciplinary approach, Children and Media explores the role of modern media, including the internet, television, mobile media and video games, in the development of children, adolescents, and childhood.
Primer to global issues…
Be sure you've addressed the most important questions before using social media to market your company or brand!
From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep…
…English in Asian Advertising and the Teaching of World Englishes
Tej K. Bhatia
Part IV. The Future of Englishes: A Paradigm Shift?
11. Asian Englishes in the Asian Age: Contexts and Challenges
Braj B. Kachru
12. Plurilithic Englishes: Towards a 3D…