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Kuss, Alfred - Strategic Marketing, ebook

Strategic Marketing

Kuss, Alfred

184,50€

The Information Basis of Marketing Planning
Torsten Tomczak, Sven Reinecke, Alfred Kuss
3. Market-Oriented Corporate Planning
Torsten Tomczak, Sven Reinecke, Alfred Kuss
4. Market-oriented Business

McDonald, Malcolm - Marketing and Finance: Creating Shareholder Value, ebook

Marketing and Finance: Creating Shareholder Value

McDonald, Malcolm

44,65€

Nowhere is this more true than at the marketing/finance interface. At this mission-critical boundary, senior marketers must understand the implications of their strategies not just for sales or profit, but on risk adjusted rate of return. Similarly, senior finance

Kavoura, Androniki - Strategic Innovative Marketing, ebook

Strategic Innovative Marketing

Kavoura, Androniki

261,40€

2nd Symposium on Transportation Marketing: Trends and Future Directions
1. Ambient Media in the View of the General Public and Their Relation to this Communication Form
Tomáš Šula, Milan Banyár
2. Generation Y Marketing—The