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Altmeppen, Klaus-Dieter - Value-Oriented Media Management, ebook

Value-Oriented Media Management

Altmeppen, Klaus-Dieter


Value-Oriented Media Management: What, Why, and What for? An Introduction to This Volume
Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost Loon
Part I. Theories, Concepts, and Findings in Value-Oriented Media Management

Syvertsen, Trine - Media Resistance, ebook

Media Resistance

Syvertsen, Trine


Evil Media in Dystopian Fiction
Trine Syvertsen
4. “Get a Life!” Anti-Television Agitation and Activism
Trine Syvertsen
5. “Caught in the Net”: Online and Social Media Disappointment and Detox

Einav, Gali - Transitioned Media, ebook

Transitioned Media

Einav, Gali


The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal’s “Olympic Research Lab”
Horst Stipp
5. We Interrupt this Program … The Cosmic Change in the “News Business”
Jeff Gralnick

Hang, Min - Media Corporate Entrepreneurship, ebook

Media Corporate Entrepreneurship

Hang, Min


Media Industries as the Context
2. Media Industry Development and New Media Business Opportunities
Min Hang
Part III. Integrated Framework for Media Corporate Entrepreneurship

Gabriel, Roland - Social Media, ebook

Social Media

Gabriel, Roland


Social Media: Internet-basierte soziale Netzwerke
Roland Gabriel, Heinz-Peter Röhrs
3. Ausgewählte Anwendungsbeispiele für Social Media
Roland Gabriel, Heinz-Peter Röhrs
4. Social-Media-Anwendungen in Unternehmen

Huang, Chuxin - Development Report on China’s New Media, ebook

Development Report on China’s New Media

Huang, Chuxin


The Mature Media App in the Micro-communication Landscape—Development Report on China’s Microblog in 2014
Ruisheng Liu, Yamei Shen
Part IV. Sector Reports
12. Report on the Development of China’s New Media Industry in 2014
Quanzhong Guo, Fengjuan

Gärisch, André - Das TV-Format als Media Brand, ebook

Das TV-Format als Media Brand

Gärisch, André


Table of contents
1. Einführung
André Gärisch
2. Themenrelevante Grundlagen und theoretische Leitkonzepte
André Gärisch
3. Erläuterung der Untersuchungsmethodik und der Informationsunterhaltungs-Matrix
André Gärisch

Lugmayr, Artur - Media Convergence Handbook - Vol. 2, ebook

Media Convergence Handbook - Vol. 2

Lugmayr, Artur


Impact of Convergence on Media Organizations and Markets
1. Media Convergence as Evolutionary Process
Cinzia Dal Zotto, Artur Lugmayr
2. Intelligent Networking and the Transnational Corporation: Redefining Business Work Space
Richard A. Gershon