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Levy, Andrew - Secrets of Success in Brand Licensing, ebook

Secrets of Success in Brand Licensing

Levy, Andrew

21,30€

Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the

Levy, Andrew - Secrets of Success In Brand Licensing - Chinese Version, ebook

Secrets of Success In Brand Licensing - Chinese Version

Levy, Andrew

21,30€

Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of

Pitt, Ivan L. - Direct Licensing and the Music Industry, ebook

Direct Licensing and the Music Industry

Pitt, Ivan L.

118,65€

How Direct Licensing Increased Competition
1. Introduction
Ivan L. Pitt
2. Music Licensing Process
Ivan L. Pitt
3. Copyright Law and Natural Monopolies
Ivan L. Pitt
4. Traditional Blanket License
Ivan L. Pitt
5. Direct Licensing

Parr, Russell - Royalty Rates for Licensing Intellectual Property, ebook

Royalty Rates for Licensing Intellectual Property

Parr, Russell

From 176,00€

Royalty Rates for Licensing Intellectual Property includes critical information on financial theory, rules of thumb, industry guidelines, litigation based royalty rates, and tables of actual rates from real deals for different industries.