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Roberts-Phelps, Graham - Customer Relationship Management, ebook

Customer Relationship Management

Roberts-Phelps, Graham

29,50€

Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of

Alt, Rainer - Social Customer Relationship Management, ebook

Social Customer Relationship Management

Alt, Rainer

29,70€

Table of contents
1. Einleitung
Rainer Alt, Olaf Reinhold
2. Social CRM-Anwendungsbeispiele
Rainer Alt, Olaf Reinhold
3. Social CRM-Anwendungssysteme
Rainer Alt, Olaf Reinhold
4. Social CRM-Gestaltungsbereiche
Rainer Alt,…

Dangelmaier, Wilhelm - Effektives Customer Relationship Management, ebook

Effektives Customer Relationship Management

Dangelmaier, Wilhelm

51,70€

Churn Management – Herausforderungen für den Handel
Heike Papenhoff, Karsten Lübke
11. Wertorientierte Ausrichtung der Neukundengewinnung
Jens Kirchner
Part II. Einführungskonzepte und Organisation
12. Einführung von CRM im Unternehmen
Stefan

Helmke, Stefan - Effektives Customer Relationship Management, ebook

Effektives Customer Relationship Management

Helmke, Stefan

70,50€

Churn Management – Herausforderungen für den Handel
Heike Papenhoff, Karsten Lübke
13. Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Werner Pepels
14. Wertorientierte Ausrichtung der Neukundengewinnung

Cavallone, Mauro - Marketing and Customer Loyalty, ebook

Marketing and Customer Loyalty

Cavallone, Mauro

107,60€

Table of contents
1. A Brief History of Marketing—65-Years of Journey from 1948 to 2013
Mauro Cavallone
2. Strategic Action: Four Elements for Increasing the Effectiveness of Marketing Actions
Mauro Cavallone
3. TES Marketing
Mauro…

Cartwright, Roger - Customer Relationships, ebook

Customer Relationships

Cartwright, Roger

10,40€

This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development

Walden, Steven - Customer Experience Management Rebooted, ebook

Customer Experience Management Rebooted

Walden, Steven

38,45€

Customer Experience Research
8. Traditional Surveys Are Efficiency Surveys
Steven Walden
9. Best Practice CX Research Methods
Steven Walden
Part IV. Emotions and the Customer Experience
10. The Value of Emotions
Steven Walden
Part V. Mindset
11.