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Kelly, Sean - Customer Intelligence: From Data to Dialogue, ebook

Customer Intelligence: From Data to Dialogue

Kelly, Sean

39,60€

Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities

Dietrich, Frank Otto - Narrative Brand Planning, ebook

Narrative Brand Planning

Dietrich, Frank Otto

26,15€

Narrative Brand Planning in drei Schritten
Frank Otto Dietrich, Ralf Schmidt-Bleeker
5. Zusammenfassung und Ausblick: Der neue Horizont des Marketings
Frank Otto Dietrich, Ralf Schmidt-Bleeker