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Fitch, Kate - Professionalizing Public Relations, ebook

Professionalizing Public Relations

Fitch, Kate

66,10€

Table of contents
1. The Professionalization of Public Relations
Kate Fitch
2. Education and the Professional Project
Kate Fitch
3. Women, Feminization, and Professionalization
Kate Fitch
4. Globalization, History, and Australian Expertise
Kate Fitch

Deg, Robert - Basiswissen Public Relations, ebook

Basiswissen Public Relations

Deg, Robert

29,70€

Table of contents
Part I. Vorüberlegungen
1. Was ist Public Relations?
Robert Deg
2. Analyse im Vorfeld von PR-Aktivitäten
Robert Deg
3. PR-Konzept
Robert Deg
Part II. Maßnahmen und Mittel der PR
4. Zusammenspiel der PR-Instrumente
Robert Deg
5. Medienlandschaft/Verteiler
Robert

Wolf, David - Public Relations in China, ebook

Public Relations in China

Wolf, David

27,65€

Social Media and Public Relations in China
David Wolf
8. Conducting Effective PR in China
David Wolf
9. 360-Degree PR in China
David Wolf
10. Public Relations Agencies in China
David Wolf

Goldsworthy, Simon - Public Relations for Asia, ebook

Public Relations for Asia

Goldsworthy, Simon

69,10€

Table of contents
Part 1. Understanding Public Relations
1. What is Public Relations?
Trevor Morris, Simon Goldsworthy
2. Lessons from history
Trevor Morris, Simon Goldsworthy
3. The structure of the PR industry
Trevor Morris, Simon Goldsworthy
4. PR and integrated marketing communications
Trevor