Lake, Laura
22,80€
Get into the minds of consumers and increase your revenue!
Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior.…
Lake, Laura
22,80€
Get into the minds of consumers and increase your revenue!
Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior.…
Millot, Michel
143,10€
…Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse…
Millot, Michel
143,10€
…Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.
Bilgin, Mehmet Huseyin
199,90€
…The Influence of Sales Stimulation Methods on the Behaviour of Consumers While Making the Decision on Purchase of Products in the Latvian Market
Anda Batraga, Valerijs Praude, Jelena Šalkovska, Oksana Afoniceva
2. Consumers’ Behavior in Decision-Making in…
Ammi, Chantal
151,80€
…This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.
The main aim of the book is to…
Marques, Claudia Lima
199,90€
…International Protection of Consumers: Trends and Challenges
1. Consumer Protection in the Global Context: The Present Status and Some New Trends
Dan Wei
2. The UN Guidelines for Consumer Protection: Review and Next…
Principato, Ludovica
66,10€
Table of contents
1. The Complexity of Food Waste at Consumption Level: Definitions, Data, Causes and Impacts
Ludovica Principato
2. Factors and Behaviours Affecting Food Waste at Consumption Level: The Household Food Waste Journey Model
Samli, A. Coskun
132,70€
…International Consumer Involvement in Purchase Decisions
A. Coskun Samli
13. International Consumer Learning Is Different in Different Cultures
A. Coskun Samli
14. Marketing Strategy for Global Luxury Products…
Saint-Denis, Cecilia Y.
112,20€
Practical reference on the latest sensory and consumer evaluation techniques available to professionals and academics working in food and consumer goods product development and marketing
This unique manual describes how to implement specific sensory…
