…Author Yalman Onaran, a veteran Bloomberg News reporter and financial banking sector expert, examines exactly what a zombie bank is and why they are kept alive. He also discusses how they hurt economic recovery and what needs to be done in order to restore stability.…
… The book includes case studies of good and bad relationship marketing from companies as diverse as Kraft Foods, Procter & Gamble, Budweiser, Charles Schwab, Dell, IBM, Lands' End, Sports Authority, Radio Shack, and Staples.
With the knowledge…
…Kaufman's recent cover story for Harper's, "The Food Bubble," provoked controversy throughout the food world, and led to appearances on the NBC Nightly News, MSNBC, Fox Business News, Democracy Now, and Bloomberg TV, along with features on National Public Radio…
--Allan Dodds Frank, Bloomberg Television
—Patrick Sweeney, coauthor of the New York Times bestseller Succeed on Your Own Terms; cohost of the nationally syndicated radio show Winning in Business
"Deming delivers an essential message to businesses and delivers in a way you won't forget.…