Chinese Consumers and the Fashion Market

Part I. Apparel Customization and Luxury Fashion in China

1. Facing the Rising Consumer Sophistication: Identifying the Factors that Influence Chinese Consumers’ Intention to Purchase Customized Apparel
Chunmin Lang, Ruirui Zhang, Li Zhao

2. What Will Trigger a Non-buyer to Become a Buyer in China’s Luxury Goods Market? Cultural and Demographic Influences
Dong Shen, Jingxi Qian, Ying Jiang

Part II. Digital Retailing in China

3. How Web site Quality Affects Apparel Mobile Commerce Consumer Satisfaction and Intent to Purchase? A Study of Chinese Consumers
Ting Chi, Quinn Sullivan

4. Attitudes Toward Technology, Digital Activities, and Use of Internet Shopping Features Among Chinese and US College Students
Jane E. Workman, Seung-Hee Lee

Part III. Sustainable Fashion in China

5. Young Consumers’ Perceptions of Sustainable Clothing: Empirical Insights from Chinese Post-90s’ College Students
Jin Su, Kittichai (Tu) Watchravesringkan, Jianheng Zhou

6. Application of Motivation-Opportunity-Ability Theory in the Consumption of Eco-fashion Products: Were Chinese Consumers Underestimated?
Ruirui Zhang, Chunmin Lang

Part IV. Fashion Branding in China

7. Licensing or not Licensing? A Pilot Study on Examining the Apparel Extension of Auto Brands Ford and Jeep in China Market
Chuanlan Liu, Yao Wei, Langchao Zhang

Part V. Select Fashion Market Segments in China

8. Chinese Male Consumers’ High-End Shirt Consumption: A Perspective of Fabric Attributes
Yanwen Ruan, Yingjiao Xu, Jun Li, Xiaogang Liu

9. Chinese Consumers and the Knitwear Fashion Market
Xin Zhang, Colin Gale, Claudia Eckert

Keywords: Business and Management, Market Research/Competitive Intelligence, Textile Engineering, Emerging Markets/Globalization