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Strähle, Jochen

Fashion & Music

Strähle, Jochen - Fashion & Music, ebook

184,50€

Ebook, PDF with Adobe DRM
ISBN: 9789811056376
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Table of contents

1. An Introductory Viewpoint to Fashion and Music
Jochen Strähle

2. Fashion and Music: A Literature Review
Jochen Strähle, Anna-Christina Kriegel

3. Music as Key-Influencer of Fashion Trends
Jochen Strähle, Jennifer Rödel

4. Case Study: Grunge Music and Grunge Style
Jochen Strähle, Noemi Jahne-Warrior

5. In-Store Music in Fashion Stores
Jochen Strähle, Ronja Hohls

6. Music in Fashion Communication
Jochen Strähle, Mara Keibel

7. Co-design and Endorsement
Jochen Strähle, Gabriele Strobl

8. Creating Differentiation by Style
Jochen Strähle, Patricia Dürr

9. Merchandising in the Music Business
Jochen Strähle, Charline Susan Jackson

10. Case Study: EMP
Jochen Strähle, Myriam Töpfer

11. How Digital Changed the Music Industry
Jochen Strähle, Lukas Köhneke

12. Crowdfunding: Learnings from the Music Business
Jochen Strähle, Franziska Lang

13. Case Study: Marillion
Jochen Strähle, Lena Bulling

Keywords: Business and Management, Consumer Behavior, Music, Sociology of Culture, Branding

Editor
Publisher
Springer
Publication year
2018
Language
en
Edition
1
Series
Springer Series in Fashion Business
Category
Economy
Format
Ebook
eISBN (PDF)
9789811056376
Printed ISBN
978-981-10-5636-9

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