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Donzé, Pierre-Yves

Global Luxury

Donzé, Pierre-Yves - Global Luxury, ebook

184,50€

Ebook, PDF with Adobe DRM
ISBN: 9789811052361
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Table of contents

1. Introduction
Pierre-Yves Donzé, Rika Fujioka

Part I. Organizational Change

2. The Birth of Luxury Big Business: LVMH, Richemont and Kering
Pierre-Yves Donzé

3. Italian Luxury Goods Industry on the Move: SMEs and Global Value Chains
Elisabetta Merlo

4. Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands
Stephen A. Doyle, Christopher M. Moore

5. Champagne, Between Terroir and Luxury, 1945–2014
Yves Tesson

Part II. Markets

6. Christian Dior-New York: French Fashion in the Luxury US Market
Véronique Pouillard

7. The Democratisation of Luxury and the Expansion of the Japanese Market, 1960–2010
Rika Fujioka, Zhen Li, Yuta Kaneko

8. How Duty-Free Shops and Department Stores Expanded the Luxury Market in South Korea, 1980–2010
Insoo Baek, Rika Fujioka

9. How to Enter the Chinese Luxury Market? The Example of Swatch Group
Pierre-Yves Donzé

Part III. New Strategies

10. Crafting Time, Making Luxury: The Heritage System and Artisan Revival in the Swiss Watch Industry, 1975–2015
Hervé Munz

11. Luxury Brands and Public Museums: From Anniversary Exhibitions to Co-branding
Karina Pronitcheva

12. “Exclusively for the Happy Few”: Luxury Hotels and Globalisation: The Emergence of a New Sector (1980–2010)?
Laurent Tissot

13. The Survival Strategy of the Japanese Kimono Industry
Tomoko Hashino

14. Conclusions
Rika Fujioka, Pierre-Yves Donzé

Keywords: Business and Management, Marketing, Emerging Markets/Globalization, Business Strategy/Leadership

Editor
 
Publisher
Springer
Publication year
2018
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9789811052361
Printed ISBN
978-981-10-5235-4

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