Wang, Chong
Critical Discourse Analysis of Chinese Advertisement
Table of contents
1. The Context of Chinese Advertising
Chong Wang
2. Studies on the Advertising and Ideology
Chong Wang
3. Tackling Ideologies in the Chinese Advertising
Chong Wang
4. Displaying Profiles and Visual Discourse of the Chinese Household Appliance Advertising
Chong Wang
5. Understanding Verbal Discourse of the Chinese Household Appliance Advertising
Chong Wang
6. Conclusion
Chong Wang
Keywords: Linguistics, Applied Linguistics, Semiotics
- Author(s)
- Wang, Chong
- Publisher
- Springer
- Publication year
- 2017
- Language
- en
- Edition
- 1
- Page amount
- 33 pages
- Category
- Languages
- Format
- Ebook
- eISBN (PDF)
- 9789811046216
- Printed ISBN
- 978-981-10-4620-9
