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Wang, Chong

Critical Discourse Analysis of Chinese Advertisement

Wang, Chong - Critical Discourse Analysis of Chinese Advertisement, ebook

133,75€

Ebook, PDF with Adobe DRM
ISBN: 9789811046216
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Table of contents

1. The Context of Chinese Advertising
Chong Wang

2. Studies on the Advertising and Ideology
Chong Wang

3. Tackling Ideologies in the Chinese Advertising
Chong Wang

4. Displaying Profiles and Visual Discourse of the Chinese Household Appliance Advertising
Chong Wang

5. Understanding Verbal Discourse of the Chinese Household Appliance Advertising
Chong Wang

6. Conclusion
Chong Wang

Keywords: Linguistics, Applied Linguistics, Semiotics

Author(s)
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Page amount
33 pages
Category
Languages
Format
Ebook
eISBN (PDF)
9789811046216
Printed ISBN
978-981-10-4620-9

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