Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

1. Introduction
Wei Feng

2. Literature Review
Wei Feng

3. Theoretical Framework and Research Methods
Wei Feng

4. Heterogeneous Corporate Identities of Banks on Sina Weibo
Wei Feng

5. Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo
Wei Feng

6. Followers’ Co-constructing Banks’ Corporate Identity on Weibo
Wei Feng

7. Cross-Bank Variations in Corporate Identity Construction
Wei Feng

8. Conclusion
Wei Feng

Keywords: Linguistics, Sociolinguistics, Discourse Analysis, Media and Communication