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Feng, Wei

Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

Feng, Wei - Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo, ebook

123,00€

Ebook, PDF with Adobe DRM
ISBN: 9789811044694
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Table of contents

1. Introduction
Wei Feng

2. Literature Review
Wei Feng

3. Theoretical Framework and Research Methods
Wei Feng

4. Heterogeneous Corporate Identities of Banks on Sina Weibo
Wei Feng

5. Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo
Wei Feng

6. Followers’ Co-constructing Banks’ Corporate Identity on Weibo
Wei Feng

7. Cross-Bank Variations in Corporate Identity Construction
Wei Feng

8. Conclusion
Wei Feng

Keywords: Linguistics, Sociolinguistics, Discourse Analysis, Media and Communication

Author(s)
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Category
Languages
Format
Ebook
eISBN (PDF)
9789811044694
Printed ISBN
978-981-10-4468-7

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