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Parniangtong, Sathit

Competitive Advantage of Customer Centricity

Parniangtong, Sathit - Competitive Advantage of Customer Centricity, ebook

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ISBN: 9789811044427
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Table of contents

1. Gaining Sustainable Competitive Advantage
Sathit Parniangtong

2. Strategy: Roadmap for Market Leadership
Sathit Parniangtong

3. Problem-Solving Approach to Business Strategy
Sathit Parniangtong

4. Customer-Centric Thinking
Sathit Parniangtong

5. Formulating Customer-Driven Strategy
Sathit Parniangtong

6. Customer Centricity—A Marketing Perspective
Sathit Parniangtong

7. The Change Journey Toward Customer Centricity
Sathit Parniangtong

8. Using Collaboration to Create Added-Value for End Customers
Sathit Parniangtong

9. Gaining the Edge Through Product-Delivery Services
Sathit Parniangtong

10. Embracing Customers’ Diverse Needs
Sathit Parniangtong

Keywords: Business and Management, Customer Relationship Management, Business Strategy/Leadership, Market Research/Competitive Intelligence

Author(s)
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
Management for Professionals
Category
Economy
Format
Ebook
eISBN (PDF)
9789811044427
Printed ISBN
978-981-10-4441-0

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