Strategic Marketing and Innovation for Indian MSMEs

1. Introduction to MSMEs
R. Srinivasan, C. P. Lohith

2. MSMEs-Innovation
R. Srinivasan, C. P. Lohith

3. MSMEs-Strategic Marketing
R. Srinivasan, C. P. Lohith

4. MSMEs-Addressing Issues
R. Srinivasan, C. P. Lohith

5. Research Design
R. Srinivasan, C. P. Lohith

6. Pilot Study—Assessment of Validity and Reliability
R. Srinivasan, C. P. Lohith

7. Main Study—Data Reduction and Confirmatory Factor Analysis
R. Srinivasan, C. P. Lohith

8. Main Study—Data Preparation and Preliminary Data Analysis
R. Srinivasan, C. P. Lohith

9. Main Study—Detailed Statistical Analysis by Multiple Regression
R. Srinivasan, C. P. Lohith

10. Results and Discussion
R. Srinivasan, C. P. Lohith

Keywords: Business and Management, Innovation/Technology Management, Market Research/Competitive Intelligence, Development Economics, Development Policy