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Lohith, C.P.

Strategic Marketing and Innovation for Indian MSMEs

Lohith, C.P. - Strategic Marketing and Innovation for Indian MSMEs, ebook

87,65€

Ebook, PDF with Adobe DRM
ISBN: 9789811035906
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Table of contents

1. Introduction to MSMEs
R. Srinivasan, C. P. Lohith

2. MSMEs-Innovation
R. Srinivasan, C. P. Lohith

3. MSMEs-Strategic Marketing
R. Srinivasan, C. P. Lohith

4. MSMEs-Addressing Issues
R. Srinivasan, C. P. Lohith

5. Research Design
R. Srinivasan, C. P. Lohith

6. Pilot Study—Assessment of Validity and Reliability
R. Srinivasan, C. P. Lohith

7. Main Study—Data Reduction and Confirmatory Factor Analysis
R. Srinivasan, C. P. Lohith

8. Main Study—Data Preparation and Preliminary Data Analysis
R. Srinivasan, C. P. Lohith

9. Main Study—Detailed Statistical Analysis by Multiple Regression
R. Srinivasan, C. P. Lohith

10. Results and Discussion
R. Srinivasan, C. P. Lohith

Keywords: Business and Management, Innovation/Technology Management, Market Research/Competitive Intelligence, Development Economics, Development Policy

Author(s)
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
India Studies in Business and Economics
Category
Economy
Format
Ebook
eISBN (PDF)
9789811035906
Printed ISBN
978-981-10-3589-0

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