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Choi, Tsan-Ming

Luxury Fashion Retail Management

Choi, Tsan-Ming - Luxury Fashion Retail Management, ebook

153,75€

Ebook, PDF with Adobe DRM
ISBN: 9789811029769
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Table of contents

Part I. Reviews and Discussions

1. Luxury Fashion Retail Management: An Introduction
Tsan-Ming Choi, Bin Shen

2. Evolution of Luxury Fashion Brands
Vincent Quan, Bin Shen

3. How Does Self-concept and Brand Personality Affect Luxury Consumers’ Purchasing Decisions?
Bang Nguyen, Meng-Shan Sharon Wu, Cheng-Hao Steve Chen

4. The Evolution of Luxury Fashion Retailing in China
Francesca Bonetti, Patsy Perry, John Fernie

Part II. Quantitative Research

5. Consumer’s Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops
Ian Phau, Min Teah, Joe Chuah, Johan Liang

6. Exploring the Personality of Luxury Fashion Brands: Evidence from Young US Consumers
Xiao Tong, Jin Su, Yingjiao Xu

7. Analytical Modeling Research for Luxury Fashion Products: Optimal Timing of Brand Extension in a Stochastic Market
Yasunori Fujita

8. Using Social Media for Luxury Fashion Management
Peter Bug, Nils Haussmann

Part III. Qualitative Research

9. Luxury Fashion and Creativity: Change or Continuity?
Joanne Roberts, John Armitage

10. Luxury Brands and Social Media in China: New Trends and Development
Mark Ng

11. Fashion Luxury Brands: Bridging the Gaps Between Cutting-Edge Fashion and Corporate Social Responsibility Concerns
Sandra Maria Correia Loureiro

Keywords: Business and Management, Sales/Distribution, Marketing

Editor
 
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
Springer Series in Fashion Business
Category
Economy
Format
Ebook
eISBN (PDF)
9789811029769
Printed ISBN
978-981-10-2974-5

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