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Hang, Min

Media Corporate Entrepreneurship

Hang, Min - Media Corporate Entrepreneurship, ebook

123,00€

Ebook, PDF with Adobe DRM
ISBN: 9789811021220
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Table of contents

Part I. Introduction

1. Media Corporate Entrepreneurship: Issues and Challenges
Min Hang

Part II. Media Industries as the Context

2. Media Industry Development and New Media Business Opportunities
Min Hang

Part III. Integrated Framework for Media Corporate Entrepreneurship

3. Corporate Entrepreneurship and Organizational Decisions
Min Hang

Part IV. Researching Media Corporate Entrepreneurship

4. Case Study Strategy
Min Hang

Part V. Media Corporate Entrepreneurship in Practices

5. News Corp Internet Business and Mobile Media Venturing
Min Hang

6. NYT Internet Business Venturing
Min Hang

7. FiOS TV and Online Gaming Venturing
Min Hang

8. Mobile Distributing Consumer Media Venturing
Min Hang

9. Webcasting Business Venturing
Min Hang

10. Greenhouse Venturing
Min Hang

Part VI. Conclusion and Media Specific Implications

11. Understanding Media Corporate Entrepreneurship from Economics and Resource Perspectives
Min Hang

12. Media Specific Implications
Min Hang

Keywords: Social Sciences, Communication Studies, Media Management, Media Research

Author(s)
Publisher
Springer
Publication year
2016
Language
en
Edition
1
Series
Media Business and Innovation
Category
Society
Format
Ebook
eISBN (PDF)
9789811021220
Printed ISBN
978-981-10-2121-3

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