Hang, Min
Media Corporate Entrepreneurship
Part I. Introduction
1. Media Corporate Entrepreneurship: Issues and Challenges
Min Hang
Part II. Media Industries as the Context
2. Media Industry Development and New Media Business Opportunities
Min Hang
Part III. Integrated Framework for Media Corporate Entrepreneurship
3. Corporate Entrepreneurship and Organizational Decisions
Min Hang
Part IV. Researching Media Corporate Entrepreneurship
4. Case Study Strategy
Min Hang
Part V. Media Corporate Entrepreneurship in Practices
5. News Corp Internet Business and Mobile Media Venturing
Min Hang
6. NYT Internet Business Venturing
Min Hang
7. FiOS TV and Online Gaming Venturing
Min Hang
8. Mobile Distributing Consumer Media Venturing
Min Hang
9. Webcasting Business Venturing
Min Hang
10. Greenhouse Venturing
Min Hang
Part VI. Conclusion and Media Specific Implications
11. Understanding Media Corporate Entrepreneurship from Economics and Resource Perspectives
Min Hang
12. Media Specific Implications
Min Hang
Keywords: Social Sciences, Communication Studies, Media Management, Media Research
- Author(s)
- Hang, Min
- Publisher
- Springer
- Publication year
- 2016
- Language
- en
- Edition
- 1
- Series
- Media Business and Innovation
- Page amount
- 10 pages
- Category
- Society
- Format
- Ebook
- eISBN (PDF)
- 9789811021220
- Printed ISBN
- 978-981-10-2121-3