Formative Research in Social Marketing

1. Expanding the Formative Research Toolkit
Krzysztof Kubacki, Sharyn Rundle-Thiele

2. Action Research
Heather Skinner

3. Approaching Big Data: Harnessing App Information in Social Marketing
Felix Acker, Sarah Saunders

4. The Consumer Diaries Research Method
Dariusz Siemieniako

5. Depth Interviews and Focus Groups
Micael-Lee Johnstone

6. Experimental Methods
Jane McKay-Nesbitt, Namita Bhatnagar

7. Visual Observation Techniques
Julia Carins

8. Mechanical Observation Research in Social Marketing and Beyond
Svetlana Bogomolova

9. Social Marketing Research and Cognitive Neuroscience
Ross Gordon, Joseph Ciorciari

10. Projective Techniques
Krzysztof Kubacki, Dariusz Siemieniako

11. Reviewing Research Evidence for Social Marketing: Systematic Literature Reviews
V. Dao Truong, Nam V. H. Dang

12. Survey for Formative Research
Mike Basil

13. Videography and Netnography
Russell Belk, Robert Kozinetz

14. Case Studies in Formative Research
Rowena Merritt, Michelle Vogel

Keywords: Business and Management, Market Research/Competitive Intelligence, Health Promotion and Disease Prevention