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Sezgin, Erkan

e-Consumers in the Era of New Tourism

Sezgin, Erkan - e-Consumers in the Era of New Tourism, ebook

123,00€

Ebook, PDF with Adobe DRM
ISBN: 9789811000874
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Table of contents

1. An Introduction to Consumer Metamorphosis in the Digital Age
İnci Oya Coşkun, Hakan Yılmaz

2. Mobile Communication and Applications in Tourism
Hakan Yılmaz, Serkan Olgaç

3. Usage of E-Loyalty Programs in Hospitality Industry
Gökçe Yüksek, Özen Kırant Yozcu

4. New Toy of Marketing Communication in Tourism: Gamification
Hakan Yılmaz, İnci Oya Coşkun

5. The Symbolic Representation of Tourism Destinations: A Semiotic Analysis
Hakan Sezerel, Birgül Taşdelen

6. Customer Decisions on Hotel Booking via Mobile Phone and Tablet Applications: A Case Study of Luxury Hotels in Bangkok
Kobkrit Sooksatit

7. MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park
Sean Archie I. Urriza, Maden R. Ferrer, Niña Jonessa Dizer, Ellenita R. Red

8. Marketing for New Tourism Perceived by East Asian E-Consumers
Erkan Sezgin, Semra Gunay Aktaş

Keywords: Business and Management, Tourism Management, e-Business/e-Commerce, Marketing

Editor
Publisher
Springer
Publication year
2016
Language
en
Edition
1st ed. 2016
Series
Managing the Asian Century
Category
Economy
Format
Ebook
eISBN (PDF)
9789811000874
Printed ISBN
978-981-10-0085-0

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