The Japanese market offers great opportunities for many companies. It is a common belief that, it is difficult to start business in Japan, and if any, it takes a long time. The author does not agree with this claim. The business may start in a short time. The biggest obstacle to entering the Japanese market is mental. The book tries to reduce hesitation to entering the Japanese market. Joint ventures with Japanese - why not?
The book is short enough to be red at one time. However, the author hopes, that it is long enough to give ideas of how to succeed with the Japanese.