"The Essence of Value" is an inspiring book for progressive, creative people involved in product development, marketing, design, events and the arts as well as recommended reading for those who appreciate fine things and want to understand what makes products particularly special and valuable. The book focusses on intuition and understanding, but it also inspires and entertains, offering us an entirely new way of looking at the creation, marketing and purchase of truly desirable products.
This travel guide through the world of valuable products and objects
- reveals, based on examples from the worlds of business, the arts and religion, and with numerous accompanying illustrations, the fundamental parameters that create value and make products "shine"
- can be used as an analytical tool to quickly and easily determine the "value-DNA" of a product
- provides over 300 thought-provoking questions to inspire new ideas on how to imbue products with value
- shows professionals a clear and practical application of the value parameters.