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Gibbert, Michael

Strategic Management in the Knowledge Economy: New Approaches and Business Applications

Gibbert, Michael - Strategic Management in the Knowledge Economy: New Approaches and Business Applications, ebook

44,70€

Ebook, PDF with Adobe DRM
ISBN: 9783895786105
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Printing107 pages with an additional page accrued every 7 hours, capped at 107 pages
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Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies.

On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).

Keywords: BUSINESS & ECONOMICS / Management BUS041000

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2007
Language
en
Edition
2
Page amount
356 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783895786105
Printed ISBN
9783895782572

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