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Eberl, Ulrich

Innovative Minds: A Look Inside Siemens' Idea Machine

Eberl, Ulrich - Innovative Minds: A Look Inside Siemens' Idea Machine, ebook

40,90€

Ebook, PDF with Adobe DRM
ISBN: 9783895786068
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This book tells the story of 30 innovations - the large and the small, the rapid and the slow-moving, the disruptive and the evolutionary - and covers the entire spectrum of people and processes involved in their development. "Innovative Minds" provides a unique insight into the multi-dimensional process of innovation development at Siemens. All of the innovations were shaped not only by complex organizational forces and strategies, but also by a host of factors, including bold visions, creative freedom, conflicts, internal and external networks, teamwork - and an ample measure of luck.

Every innovation story yields many valuable lessons, for companies and for each individual involved. With this in mind, the authors offer a wealth of experiences for all readers who are involved in the process of innovation - whether in a strategic or hands-on capacity - in fields such as research and development, marketing, production and sales, strategy and innovation management, organization and management.

Keywords: BUSINESS & ECONOMICS / Management BUS041000

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2007
Language
de
Edition
1
Page amount
264 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783895786068
Printed ISBN
9783895782992

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