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Foscht, Thomas

European Retail Research

Foscht, Thomas - European Retail Research, ebook

42,40€

Ebook, PDF with Adobe DRM
ISBN: 9783834971449
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Table of contents

1. Several Aspects of Psychological Pricing: Empirical Evidence from some Austrian Retailers
Udo Wagner, Jutatip Jamsawang

2. The Application of the Convenience Concept to the Retail Format Vending
Friederike Hehle, Peter Schnedlitz

3. Standardization of Front-end Offers and Back-end Processes of International Store Retailers
Bernhard Swoboda, Stefan Elsner

4. Creating, developing and managing the dimensions of the own brand: A study of UK fashion retailing
Julie McColl, Christopher Moore

5. Disintermediation in Distribution Channels – A Transaction Cost-based Analysis of Wholesalers
Dirk Morschett

6. The Retail Industry in Hungary
Agnes Hofmeister-Toth, Judit Simon, Ákos Kozák

Keywords: Economics/Management Science, Sales/Distribution/Call Center/Customer Service

Editor
 
 
 
 
 
Publisher
Springer
Publication year
2012
Language
de
Edition
1
Series
European Retail Research
Category
Economy
Format
Ebook
eISBN (PDF)
9783834971449
Printed ISBN
978-3-8349-3411-6

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