European Retail Research

1. Why does Segmentation Matter? Using Mixed Methodology to Identify Market Segments
Jaime R.S. Fonseca

2. RFID-Based Tracking of Shopping Behaviour at the Point of Sale – Possibilities and Limitations
Günter Silberer, Stefan Friedemann

3. Prospects for PoS Market Research with RFID Technology: Examination of Consumers' In-Store Shopping Processes
Thorsten Blecker, Carsten Rasch, Thorsten Teichert

4. In-Store Logistics Processes in Austrian Retail Companies
Alexander Trautrims, David B. Grant, Peter Schnedlitz

5. Ethical Sourcing – Choice of Sourcing Strategies and Impact on Performance of the Firm in German Retailing
Jonas Bastian, Joachim Zentes

6. Retailing in India – Background, Challenges, Prospects
Doreén Pick, Daniel Müller

7. Retail in Poland − New Challenges and New Strategies
Tomasz Domański

Keywords: Economics/Management Science, Sales/Distribution/Call Center/Customer Service, Management/Business for Professionals