Login

Morschett, Dirk

European Retail Research

Morschett, Dirk - European Retail Research, ebook

53,85€

Ebook, PDF with Adobe DRM
ISBN: 9783834961471
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. The Classic Conceptualisation and Classification of Distribution Service Outputs – Time for a Revision?
Walter Waterschoot, Piyush Kumar Sinha, Steve Burt, Joeri Haes, Thomas Foscht, Annouk Lievens

2. Internal Marketing, Market Orientation and Organisational Performance: The Mythological Triangle in a Retail Context
Prokopis K. Theodoridis, George G. Panigyrakis

3. Information is Useful, but Knowledge is Power! Loyalty Programmes and how they can Benefit Retailers
Steve Worthington, Josh Fear

4. Modelling the Impact of 3D Authenticity and 3D Telepresence on Behavioural Intention for an Online Retailer
Raed Algharabat, Charles Dennis

5. Integrated Retail Channels in Multichannel Retailing: Do Linkages between Retail Channels Impact Customer Loyalty?
Hanna Schramm-Klein

6. The Retail Industry in Spain
Maria Puelles, José Antonio Puelles, Susana Romero

7. Retailing in Italy - Players, Strategies and Trends
Cristina Ziliani, Edoardo Fornari, Sebastiano Grandi, Maria Grazia Cardinali, Daniele Fornari, Francesca Negri, Davide Pellegrini

Keywords: Economics/Management Science, Sales/Distribution/Call Center/Customer Service, Management/Business for Professionals

Editor
 
 
 
 
Publisher
Springer
Publication year
2011
Language
de
Edition
1
Series
European Retail Research
Page amount
7 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783834961471
Printed ISBN
978-3-8349-2709-5

Similar titles