Morschett, Dirk
European Retail Research
1. The Classic Conceptualisation and Classification of Distribution Service Outputs – Time for a Revision?
Walter Waterschoot, Piyush Kumar Sinha, Steve Burt, Joeri Haes, Thomas Foscht, Annouk Lievens
2. Internal Marketing, Market Orientation and Organisational Performance: The Mythological Triangle in a Retail Context
Prokopis K. Theodoridis, George G. Panigyrakis
3. Information is Useful, but Knowledge is Power! Loyalty Programmes and how they can Benefit Retailers
Steve Worthington, Josh Fear
4. Modelling the Impact of 3D Authenticity and 3D Telepresence on Behavioural Intention for an Online Retailer
Raed Algharabat, Charles Dennis
5. Integrated Retail Channels in Multichannel Retailing: Do Linkages between Retail Channels Impact Customer Loyalty?
Hanna Schramm-Klein
6. The Retail Industry in Spain
Maria Puelles, José Antonio Puelles, Susana Romero
7. Retailing in Italy - Players, Strategies and Trends
Cristina Ziliani, Edoardo Fornari, Sebastiano Grandi, Maria Grazia Cardinali, Daniele Fornari, Francesca Negri, Davide Pellegrini
Keywords: Economics/Management Science, Sales/Distribution/Call Center/Customer Service, Management/Business for Professionals
- Editor
- Morschett, Dirk
- Rudolph, Thomas
- Schnedlitz, Peter
- Schramm-Klein, Hanna
- Swoboda, Bernhard
- Publisher
- Springer
- Publication year
- 2011
- Language
- de
- Edition
- 1
- Series
- European Retail Research
- Page amount
- 7 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783834961471
- Printed ISBN
- 978-3-8349-2709-5