Pennemann, Karin
Retail Internationalization in Emerging Countries
Table of contents
1. Introduction
Karin Pennemann
2. Study 1: Building Retailer Brand Equity Based on Perceived Brand Globalness: The Role of Country of Origin
Karin Pennemann
3. Study 2: The Value Creation Process to Retail Patronage: Whether Retailers Benefit from Perceived Brand Globalness or Localness
Karin Pennemann
4. Study 3: Analyzing the Reciprocity between Corporate and Store Images: The Moderating Roles of Evaluation Approaches and Corporate Brand Dominance
Karin Pennemann
5. Final Remarks
Karin Pennemann
Keywords: Economics/Management Science, Marketing
- Author(s)
- Pennemann, Karin
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 2013
- Series
- Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
- Page amount
- 19 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783834944924
