Login

Pennemann, Karin

Retail Internationalization in Emerging Countries

Pennemann, Karin - Retail Internationalization in Emerging Countries, ebook

76,25€

Ebook, PDF with Adobe DRM
ISBN: 9783834944924
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

1. Introduction
Karin Pennemann

2. Study 1: Building Retailer Brand Equity Based on Perceived Brand Globalness: The Role of Country of Origin
Karin Pennemann

3. Study 2: The Value Creation Process to Retail Patronage: Whether Retailers Benefit from Perceived Brand Globalness or Localness
Karin Pennemann

4. Study 3: Analyzing the Reciprocity between Corporate and Store Images: The Moderating Roles of Evaluation Approaches and Corporate Brand Dominance
Karin Pennemann

5. Final Remarks
Karin Pennemann

Keywords: Economics/Management Science, Marketing

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
2013
Series
Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
Category
Economy
Format
Ebook
eISBN (PDF)
9783834944924

Similar titles