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Stolle, Wulf

Global Brand Management

Stolle, Wulf - Global Brand Management, ebook

70,50€

Ebook, PDF with Adobe DRM
ISBN: 9783834941398
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Table of contents

1. Management globaler Marken
Wulf Stolle

2. Theoretische Grundlagen
Wulf Stolle

3. Operationalisierung des Bezugsrahmens
Wulf Stolle

4. Empirische Untersuchung
Wulf Stolle

5. Zusammenfassung und Ausblick
Wulf Stolle

Keywords: Economics/Management Science, Business/Management Science, general, Marketing

Author(s)
Publisher
Springer
Publication year
2013
Language
de
Edition
2013
Series
Innovatives Markenmanagement
Page amount
39 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783834941398

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