Velamuri, Vivek K.
Hybrid Value Creation
I. Introduction: Setting the Stage
1. The Relevance of Hybrid Value Creation
Vivek K. Velamuri
2. Defining Hybrid Value Creation
Vivek K. Velamuri
3. The Structure of the Thesis
Vivek K. Velamuri
II. Systematic Literature Review: Hybrid Value Creation
4. The Rise of Hybrid Value Creation
Vivek K. Velamuri
5. Research Strategy and Analysis
Vivek K. Velamuri
6. Research Categories
Vivek K. Velamuri
7. Discussion and Reflection
Vivek K. Velamuri
8. Conclusion of the Review
Vivek K. Velamuri
III. Empirical Study 1: The Four Clusters of Hybrid Value Creation
9. Need and Goals
Vivek K. Velamuri
10. Four Value Creating Attributes
Vivek K. Velamuri
11. Method and Data
Vivek K. Velamuri
12. Case Analysis
Vivek K. Velamuri
13. Findings
Vivek K. Velamuri
14. Reflection and Research Directions
Vivek K. Velamuri
IV. Empirical Study 2: The Cluster of Embedded Products
15. The Need for Further Research on Embedded Products
Vivek K. Velamuri
16. Method and Data
Vivek K. Velamuri
17. Findings
Vivek K. Velamuri
18. Reflection
Vivek K. Velamuri
V. Empirical Study 3: The Cluster of Solutions
19. The Need for Further Research on Solutions
Vivek K. Velamuri
20. Theoretical Underpinning
Vivek K. Velamuri
21. Method and Data
Vivek K. Velamuri
22. Findings
Vivek K. Velamuri
23. Reflection
Vivek K. Velamuri
VI. Discussion and Conclusion
24. Summary and Contribution
Vivek K. Velamuri
25. Managerial Implications
Vivek K. Velamuri
26. Directions for Future Research
Vivek K. Velamuri
Keywords: Economics/Management Science, Market Research
- Author(s)
- Velamuri, Vivek K.
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 2013
- Series
- Markt- und Unternehmensentwicklung / Markets and Organisations
- Page amount
- 20 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783834939616