Hybrid Value Creation

I. Introduction: Setting the Stage

1. The Relevance of Hybrid Value Creation
Vivek K. Velamuri

2. Defining Hybrid Value Creation
Vivek K. Velamuri

3. The Structure of the Thesis
Vivek K. Velamuri

II. Systematic Literature Review: Hybrid Value Creation

4. The Rise of Hybrid Value Creation
Vivek K. Velamuri

5. Research Strategy and Analysis
Vivek K. Velamuri

6. Research Categories
Vivek K. Velamuri

7. Discussion and Reflection
Vivek K. Velamuri

8. Conclusion of the Review
Vivek K. Velamuri

III. Empirical Study 1: The Four Clusters of Hybrid Value Creation

9. Need and Goals
Vivek K. Velamuri

10. Four Value Creating Attributes
Vivek K. Velamuri

11. Method and Data
Vivek K. Velamuri

12. Case Analysis
Vivek K. Velamuri

13. Findings
Vivek K. Velamuri

14. Reflection and Research Directions
Vivek K. Velamuri

IV. Empirical Study 2: The Cluster of Embedded Products

15. The Need for Further Research on Embedded Products
Vivek K. Velamuri

16. Method and Data
Vivek K. Velamuri

17. Findings
Vivek K. Velamuri

18. Reflection
Vivek K. Velamuri

V. Empirical Study 3: The Cluster of Solutions

19. The Need for Further Research on Solutions
Vivek K. Velamuri

20. Theoretical Underpinning
Vivek K. Velamuri

21. Method and Data
Vivek K. Velamuri

22. Findings
Vivek K. Velamuri

23. Reflection
Vivek K. Velamuri

VI. Discussion and Conclusion

24. Summary and Contribution
Vivek K. Velamuri

25. Managerial Implications
Vivek K. Velamuri

26. Directions for Future Research
Vivek K. Velamuri

Keywords: Economics/Management Science, Market Research