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Ziniel, Wolfgang

Third Party Product Reviews and Consumer Behaviour

Ziniel, Wolfgang - Third Party Product Reviews and Consumer Behaviour, ebook

76,25€

Ebook, PDF with Adobe DRM
ISBN: 9783834936332
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Table of contents

1. Introduction
Wolfgang Ziniel

2. Literature review
Wolfgang Ziniel

3. Empirical approach and conceptual models
Wolfgang Ziniel

4. Rasch modelling, scale development and paired comparisons
Wolfgang Ziniel

5. Analysis online experiment one
Wolfgang Ziniel

6. Analysis online experiment two
Wolfgang Ziniel

7. Discussion and conclusion
Wolfgang Ziniel

Keywords: Economics/Management Science, Marketing

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
2013
Page amount
21 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9783834936332

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