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Schlee, Christian

Targeted Advertising Technologies in the ICT Space

Schlee, Christian - Targeted Advertising Technologies in the ICT Space, ebook

91,50€

Ebook, PDF with Adobe DRM
ISBN: 9783834823960
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Table of contents

1. Introduction
Christian Schlee

2. Definitions and Related Work
Christian Schlee

3. Use Case Identification and Description
Christian Schlee

4. Technological Use Case Analysis
Christian Schlee

5. Analysis of Key Building Blocks in Targeted Advertising Technologies
Christian Schlee

6. Business and Legal Aspects of Targeted Advertising
Christian Schlee

7. Conclusion and Outlook
Christian Schlee

Keywords: Computer Science, e-Commerce/e-business

Author(s)
Publisher
Springer
Publication year
2013
Language
en
Edition
2013
Page amount
26 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (PDF)
9783834823960

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