Schlee, Christian
Targeted Advertising Technologies in the ICT Space
Table of contents
1. Introduction
Christian Schlee
2. Definitions and Related Work
Christian Schlee
3. Use Case Identification and Description
Christian Schlee
4. Technological Use Case Analysis
Christian Schlee
5. Analysis of Key Building Blocks in Targeted Advertising Technologies
Christian Schlee
6. Business and Legal Aspects of Targeted Advertising
Christian Schlee
7. Conclusion and Outlook
Christian Schlee
Keywords: Computer Science, e-Commerce/e-business
- Author(s)
- Schlee, Christian
- Publisher
- Springer
- Publication year
- 2013
- Language
- en
- Edition
- 2013
- Page amount
- 26 pages
- Category
- Information Technology, Telecommunications
- Format
- Ebook
- eISBN (PDF)
- 9783834823960
