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Falkenreck, Christine

Reputation Transfer to Enter New B-to-B Markets

Falkenreck, Christine - Reputation Transfer to Enter New B-to-B Markets, ebook

111,60€

Ebook, PDF with Adobe DRM
ISBN: 9783790823578
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Table of contents

1. Definition of Research Problem
Christine Falkenreck

2. Theoretical Framework
Christine Falkenreck

3. Perspectives on Corporate Reputation and Reputation Transfer
Christine Falkenreck

4. Development of Constructs and Related Hypotheses
Christine Falkenreck

5. Empirical Survey
Christine Falkenreck

6. Results and Findings
Christine Falkenreck

7. Conclusions, Implications and Research Suggestions
Christine Falkenreck

Keywords: Economics/Management Science, Marketing, e-Commerce/e-business

Author(s)
Publisher
Springer
Publication year
2010
Language
en
Edition
1
Series
Contributions to Management Science
Category
Economy
Format
Ebook
eISBN (PDF)
9783790823578

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