Falkenreck, Christine
Reputation Transfer to Enter New B-to-B Markets
Table of contents
1. Definition of Research Problem
Christine Falkenreck
2. Theoretical Framework
Christine Falkenreck
3. Perspectives on Corporate Reputation and Reputation Transfer
Christine Falkenreck
4. Development of Constructs and Related Hypotheses
Christine Falkenreck
5. Empirical Survey
Christine Falkenreck
6. Results and Findings
Christine Falkenreck
7. Conclusions, Implications and Research Suggestions
Christine Falkenreck
Keywords: Economics/Management Science, Marketing, e-Commerce/e-business
- Author(s)
- Falkenreck, Christine
- Publisher
- Springer
- Publication year
- 2010
- Language
- en
- Edition
- 1
- Imprint
- Physica-Verlag HD - Heidelberg
- Series
- Contributions to Management Science
- Page amount
- 17 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783790823578
