Corporate Social Responsibility as an International Strategy

1. Introduction
2. Overview Over the Historical Development
3. Why Exactly has CSR Become a Necessity?
4. CSR Conceptualisation
5. Concrete CSR Measures: What can a Firm do?
6. Major Potential Benefits of CSR Engagement
7. Factors Impacting Upon CSR Engagement
8. Conclusions

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Keywords: BUSINESS & ECONOMICS / Management Science BUS042000