Innovation, Market Archetypes and Outcome

1. Innovation
2. Innovation and Markets: The Known Paths
3. Innovation: An Integrated Framework
4. Market Archetypes: the Fox, the Wolf, the Bear and the Sheep
5. Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics
6. Sustaining Innovation: Staying Ahead
7. Staying Alive: Struggles in Innovation Space
8. Commoditization — The Sword of Damocles
9. Escape from Commoditization?
10. Mapping the Integrated Innovation Space: A Look at the Mirror
11. An Integrated Innovation Landscape

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Keywords: BUSINESS & ECONOMICS / Management Science BUS042000