The Communicating Company

I..Theoretical context

1. Introduction
2. Purpose of the study
3. Methodological considerations
4. Reference points for theory development
5. Presentation of case study
II.Analysis

6. Analysis of case study
7. Role and analysis of context
8. Coordinating the company around dynamic purposes
9. Organising by linking decisions and actions
10. Facilitating implementation and change processes
11. Leveraging competitive position and distinctive competencies
III.Integration of findings

12. Key conclusions

DRM-restrictions

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Keywords: BUSINESS & ECONOMICS / Management Science BUS042000