Login

Sfodera, Fabiola

The Spread of Yield Management Practices

Sfodera, Fabiola - The Spread of Yield Management Practices, ebook

62,00€

Ebook, PDF with Adobe DRM
ISBN: 9783790816723
DRM Restrictions

PrintingNot allowed
Copy to clipboardNot allowed

Table of contents

Part I.Some strategic aspects of a YMS implementation

1. Yield management in advanced systems of hotel management
Fabiola Sfodera

2. How to yield value: the Janus perspective
Bryn Parry, David McCaskey

3. Human issues and the introduction of a yield management system. A case study of a 4* chain hotel
Bob Brotherton, Rebecca Turner

4. Yield Management and trust: the effect of variable pricing on consumer trust in a restaurant brand
Una McMahon Beattie, Adrian Palmer, Patrick McCole, Anthony Ingold

5. Controlling the yield management process in the hospitality business
Paolo Desinano, Maria Stella Minuti, Emanuela Schiaffella

Part II.Yield management: new applications

6. Revenue management in visitor attractions: a case study of the EcoTech Centre, Swaffham, Norfolk
Julian Hoseason

7. Revenue management in the restaurant sector
Charlotte R. Rassing

8. Revenue management and food service businesses: the case of Italy
Emanuela Schiaffella

9. Recent events, challenges and options in revenue management
Paolo Desinano

Part III.Information instruments for a YMS in the hospitality industry

10. Microsoft Fidelio: Opus 2 overview
11. e-yield™ technical brief

DRM-restrictions

Printing: not available
Clipboard copying: not available

Keywords: BUSINESS & ECONOMICS / Management Science BUS042000

Author(s)
Publisher
Springer
Publication year
2006
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783790816723

Similar titles