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Feldmann, Valerie

Leveraging Mobile Media

Feldmann, Valerie - Leveraging Mobile Media, ebook

83,00€

Ebook, PDF with Adobe DRM
ISBN: 9783790816334
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Table of contents

1. Introduction
2. Incentives, barriers, and drivers for media development under the influence of mobile communications
3. The mobile communication system: elements and characteristics
4. The social use of the mobile communications system
5. Cross-media and cross-network strategies for mobile media
6. Innovation policy for mobile media

DRM-restrictions

Printing: not available
Clipboard copying: not available

Keywords: BUSINESS & ECONOMICS / Management Science BUS042000

Author(s)
Publisher
Springer
Publication year
2005
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783790816334

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