Developing International Strategies

1. Introduction
Rudolf Grünig, Dirk Morschett

Part I. Internationalization

2. Facts and Figures About Internationalization at the Macro Level
Rudolf Grünig, Dirk Morschett

3. Facts and Figures About Internationalization at the Company Level
Rudolf Grünig, Dirk Morschett

4. Reasons for the Internationalization of Companies
Rudolf Grünig, Dirk Morschett

Part II. General Strategic Planning and Its Importance for Going International

5. Understanding Strategic Planning and Distinguishing Between General and Issue-Driven Strategic Planning
Rudolf Grünig, Dirk Morschett

6. General Strategic Planning as the Starting Point for Going International for New Markets
Rudolf Grünig, Dirk Morschett

7. General Strategic Planning as the Starting Point for Going International for Production and Sourcing
Rudolf Grünig, Dirk Morschett

Part III. Going International for New Markets

8. Overview of the Strategic Planning Process for Going International for New Markets
Rudolf Grünig, Dirk Morschett

9. Determining the Target Markets
Rudolf Grünig, Dirk Morschett

10. Determining the Market Entry Modes
Rudolf Grünig, Dirk Morschett

11. Developing the Strategy and the Project Plans
Rudolf Grünig, Dirk Morschett

Part IV. Going International for Production and Sourcing

12. Overview of the Planning Process for Going International for Production and Sourcing
Rudolf Grünig, Dirk Morschett

13. Determining a Framework for Going International for Production and Sourcing
Rudolf Grünig, Dirk Morschett

14. Determining Suitable Location-Operation Mode Combinations
Rudolf Grünig, Dirk Morschett

15. Developing the Strategy and the Project Plans
Rudolf Grünig, Dirk Morschett

Part V. Strategic Challenges of International Companies

16. Determining the Generic International Strategy
Rudolf Grünig, Dirk Morschett

17. Determining the Differentiation-Standardization Level of the Market Offer
Rudolf Grünig, Dirk Morschett

18. Determining the Operations Strategy
Rudolf Grünig, Dirk Morschett

19. Closing Remarks
Rudolf Grünig, Dirk Morschett

Keywords: Business and Management, Business Strategy/Leadership, Emerging Markets/Globalization, Small Business, Organization