Alt, Rainer
Social Customer Relationship Management
Table of contents
1. Einleitung
Rainer Alt, Olaf Reinhold
2. Social CRM-Anwendungsbeispiele
Rainer Alt, Olaf Reinhold
3. Social CRM-Anwendungssysteme
Rainer Alt, Olaf Reinhold
4. Social CRM-Gestaltungsbereiche
Rainer Alt, Olaf Reinhold
5. Zusammenfassung und Ausblick
Rainer Alt, Olaf Reinhold
Keywords: Business and Management, e-Business/e-Commerce, Customer Relationship Management, Business IT Infrastructure
- Author(s)
- Alt, Rainer
- Reinhold, Olaf
- Publisher
- Springer
- Publication year
- 2016
- Language
- de
- Edition
- 1
- Page amount
- 17 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783662527900
- Printed ISBN
- 978-3-662-52789-4
