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Alt, Rainer

Social Customer Relationship Management

Alt, Rainer - Social Customer Relationship Management, ebook

29,70€

Ebook, PDF with Adobe DRM
ISBN: 9783662527900
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Table of contents

1. Einleitung
Rainer Alt, Olaf Reinhold

2. Social CRM-Anwendungsbeispiele
Rainer Alt, Olaf Reinhold

3. Social CRM-Anwendungssysteme
Rainer Alt, Olaf Reinhold

4. Social CRM-Gestaltungsbereiche
Rainer Alt, Olaf Reinhold

5. Zusammenfassung und Ausblick
Rainer Alt, Olaf Reinhold

Keywords: Business and Management, e-Business/e-Commerce, Customer Relationship Management, Business IT Infrastructure

Author(s)
 
Publisher
Springer
Publication year
2016
Language
de
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783662527900
Printed ISBN
978-3-662-52789-4

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