The Quintessence of Strategic Management

1. Introduction: Essential Strategy Know-How and Nothing More
Philip Kotler, Roland Berger, Nils Bickhoff

2. Strategy and Strategic Management: A First Basic Understanding
Philip Kotler, Roland Berger, Nils Bickhoff

3. Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How They Interact
Philip Kotler, Roland Berger, Nils Bickhoff

4. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
Philip Kotler, Roland Berger, Nils Bickhoff

5. Summary: It’s Your Turn!
Philip Kotler, Roland Berger, Nils Bickhoff

Keywords: Business and Management, Business Strategy/Leadership, Entrepreneurship, Organization, Marketing, Engineering Economics, Organization, Logistics, Marketing