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Berger, Roland

The Quintessence of Strategic Management

Berger, Roland - The Quintessence of Strategic Management, ebook

66,10€

Ebook, PDF with Adobe DRM
ISBN: 9783662484906
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Table of contents

1. Introduction: Essential Strategy Know-How and Nothing More
Philip Kotler, Roland Berger, Nils Bickhoff

2. Strategy and Strategic Management: A First Basic Understanding
Philip Kotler, Roland Berger, Nils Bickhoff

3. Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How They Interact
Philip Kotler, Roland Berger, Nils Bickhoff

4. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
Philip Kotler, Roland Berger, Nils Bickhoff

5. Summary: It’s Your Turn!
Philip Kotler, Roland Berger, Nils Bickhoff

Keywords: Business and Management, Business Strategy/Leadership, Entrepreneurship, Organization, Marketing, Engineering Economics, Organization, Logistics, Marketing

Author(s)
 
 
Publisher
Springer
Publication year
2016
Language
en
Edition
2nd ed. 2016
Series
Quintessence Series
Category
Economy
Format
Ebook
eISBN (PDF)
9783662484906
Printed ISBN
978-3-662-48489-0

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