Cowen-Elstner, Christine
Impacting the Sensory Experience of Products
Table of contents
1. Introduction
Christine Cowen-Elstner
2. Conceptual Background
Christine Cowen-Elstner
3. Empirical Study 1
Christine Cowen-Elstner
4. Empirical Study 2
Christine Cowen-Elstner
5. Conclusion
Christine Cowen-Elstner
Keywords: Business and Management, Consumer Behavior
- Author(s)
- Cowen-Elstner, Christine
- Publisher
- Springer
- Publication year
- 2018
- Language
- en
- Edition
- 1
- Series
- Forschungs-/Entwicklungs-/Innovations-Management
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658212063
- Printed ISBN
- 978-3-658-21205-6