Sturmer, Martin
Profilierung
Table of contents
1. Einleitung
Martin Sturmer
2. Die Positionierung
Martin Sturmer
3. Die Zielgruppe
Martin Sturmer
4. Die Inszenierung
Martin Sturmer
5. Die Maßnahmenmatrix
Martin Sturmer
Keywords: Business and Management, Corporate Communication/Public Relations, Business Strategy/Leadership, Small Business
- Author(s)
- Sturmer, Martin
- Publisher
- Springer
- Publication year
- 2018
- Language
- de
- Edition
- 1
- Series
- essentials
- Page amount
- 9 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658207618
- Printed ISBN
- 978-3-658-20760-1
