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Huber, Cathrin

The Corporate Reputation of Multinational Corporations

Huber, Cathrin - The Corporate Reputation of Multinational Corporations, ebook

87,65€

Ebook, PDF with Adobe DRM
ISBN: 9783658197643
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Table of contents

1. Introduction
Cathrin Huber

2. Study 1: Corporate Reputation Effects across Nations: The Moderating Role of Institutional Country Differences
Cathrin Huber

3. Study 2: Institutional Country Distances and Firmspecific Resources as Moderators of Corporate Reputation Effects
Cathrin Huber

4. Study 3: Corporate Reputation Perceptions Across Nations: The Role of National Culture
Cathrin Huber

5. Final Remarks
Cathrin Huber

Keywords: Business and Management, Branding, International Business, Market Research/Competitive Intelligence

Author(s)
Publisher
Springer
Publication year
2018
Language
en
Edition
1
Series
Handel und Internationales Marketing Retailing and International Marketing
Category
Economy
Format
Ebook
eISBN (PDF)
9783658197643
Printed ISBN
978-3-658-19763-6

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