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Kuss, Alfred

Strategic Marketing

Kuss, Alfred - Strategic Marketing, ebook

184,50€

Ebook, PDF with Adobe DRM
ISBN: 9783658184179
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Table of contents

1. Introduction
Torsten Tomczak, Sven Reinecke, Alfred Kuss

2. The Information Basis of Marketing Planning



Torsten Tomczak, Sven Reinecke, Alfred Kuss

3. Market-Oriented Corporate Planning

Torsten Tomczak, Sven Reinecke, Alfred Kuss

4. Market-oriented Business Unit Planning



Torsten Tomczak, Sven Reinecke, Alfred Kuss

5. Planning the Marketing Mix






Torsten Tomczak, Sven Reinecke, Alfred Kuss

6. Marketing Implementation and Management Control
Torsten Tomczak, Sven Reinecke, Alfred Kuss

Keywords: Business and Management, Marketing

Author(s)
 
 
Publisher
Springer
Publication year
2018
Language
en
Edition
1
Category
Economy
Format
Ebook
eISBN (PDF)
9783658184179
Printed ISBN
978-3-658-18416-2

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