Kuss, Alfred
Strategic Marketing
Table of contents
1. Introduction
Torsten Tomczak, Sven Reinecke, Alfred Kuss
2. The Information Basis of Marketing Planning
Torsten Tomczak, Sven Reinecke, Alfred Kuss
3. Market-Oriented Corporate Planning
Torsten Tomczak, Sven Reinecke, Alfred Kuss
4. Market-oriented Business Unit Planning
Torsten Tomczak, Sven Reinecke, Alfred Kuss
5. Planning the Marketing Mix
Torsten Tomczak, Sven Reinecke, Alfred Kuss
6. Marketing Implementation and Management Control
Torsten Tomczak, Sven Reinecke, Alfred Kuss
Keywords: Business and Management, Marketing
- Author(s)
- Kuss, Alfred
- Reinecke, Sven
- Tomczak, Torsten
- Publisher
- Springer
- Publication year
- 2018
- Language
- en
- Edition
- 1
- Page amount
- 11 pages
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658184179
- Printed ISBN
- 978-3-658-18416-2
