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Marwede, Malte

Product Development for Distant Target Groups

Marwede, Malte - Product Development for Distant Target Groups, ebook

87,65€

Ebook, PDF with Adobe DRM
ISBN: 9783658183257
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Table of contents

1. Introduction
Malte Marwede

2. Theoretical foundations of silver agers and user involvement
Malte Marwede

3. Foundations of research in the field of cognitive distance
Malte Marwede

4. Research questions and hypotheses for the experimental study
Malte Marwede

5. Selection of research context for quantitative study
Malte Marwede

6. Pre-study – Analysis of silver agers’ personal dispositions and air travel customer experiences
Malte Marwede

7. Distance effects in product development for silver agers
Malte Marwede

8. Discussion and implications
Malte Marwede

Keywords: Business and Management, Innovation/Technology Management, R & D/Technology Policy

Author(s)
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
Forschungs-/Entwicklungs-/Innovations-Management
Category
Economy
Format
Ebook
eISBN (PDF)
9783658183257
Printed ISBN
978-3-658-18324-0

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