Schu, Matthias
Online Growth Options for Retailers
Table of contents
1. Introduction
Matthias Schu
2. Establishment of Online Shops by SME Retailers and Wholesalers – A Rational Decision or Institutional Pressure? (Essay 1)
Matthias Schu
3. Foreign Market Selection of Online Retailers – A Pathdependent Perspective on Influence Factors (Essay 2)
Matthias Schu
4. Internationalization Speed of Online Retailers – A Resource‐based Perspective on the Influence Factors (Essay 3)
Matthias Schu
5. Overall Conclusions
Matthias Schu
Keywords: Business and Management, Sales/Distribution, e-Commerce/e-business, International Business
- Author(s)
- Schu, Matthias
- Publisher
- Springer
- Publication year
- 2017
- Language
- en
- Edition
- 1
- Series
- Handel und Internationales Marketing Retailing and International Marketing
- Category
- Economy
- Format
- Ebook
- eISBN (PDF)
- 9783658182151
- Printed ISBN
- 978-3-658-18214-4
