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Schu, Matthias

Online Growth Options for Retailers

Schu, Matthias - Online Growth Options for Retailers, ebook

81,50€

Ebook, PDF with Adobe DRM
ISBN: 9783658182151
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Table of contents

1. Introduction
Matthias Schu

2. Establishment of Online Shops by SME Retailers and Wholesalers – A Rational Decision or Institutional Pressure? (Essay 1)
Matthias Schu

3. Foreign Market Selection of Online Retailers – A Pathdependent Perspective on Influence Factors (Essay 2)
Matthias Schu

4. Internationalization Speed of Online Retailers – A Resource‐based Perspective on the Influence Factors (Essay 3)
Matthias Schu

5. Overall Conclusions
Matthias Schu

Keywords: Business and Management, Sales/Distribution, e-Commerce/e-business, International Business

Author(s)
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
Handel und Internationales Marketing Retailing and International Marketing
Category
Economy
Format
Ebook
eISBN (PDF)
9783658182151
Printed ISBN
978-3-658-18214-4

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