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Dierks, Alexander

Re-Modeling the Brand Purchase Funnel

Dierks, Alexander - Re-Modeling the Brand Purchase Funnel, ebook

92,25€

Ebook, PDF with Adobe DRM
ISBN: 9783658178222
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Table of contents

1. Chapter A: Changing consumer behavior as a challenge for brand management
Alexander Dierks

2. Chapter B: From the traditional to a more nuanced brand purchase funnel
Alexander Dierks

3. Chapter C: Empirical application of a re-modeled brand purchase funnel
Alexander Dierks

4. Chapter D: Discussion and outlook
Alexander Dierks

Keywords: Business and Management, Branding, Consumer Behavior

Author(s)
Publisher
Springer
Publication year
2017
Language
en
Edition
1
Series
Innovatives Markenmanagement
Category
Economy
Format
Ebook
eISBN (PDF)
9783658178222
Printed ISBN
978-3-658-17821-5

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